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mylkAirwave

mylkAirwave is a communications platform designed for radio.

Features

  • Realtime inbound listener interaction via SMS
  • Realtime message and listener data analytics
  • Realtime competition and poll results
  • Two way communications on either premium billed or standard Australian mobile numbers
  • Advanced listener database with unlimited storage and infinite message history
  • Database segmentation tools for targeted marketing campaigns
  • Automated delivery of branded content
  • Detailed system wide historical analysis tools

Advantages

mylkAirwave is a web based application that can be accessed by multiple users simultaneously from any computer with a web browser and internet connection. Your radio station can be up and running on a mylkAirwave virtual SMS number and begin communicating with and engaging your listeners, creating new revenue streams and loyalty opportunities, in less than a day.

mylkAirwave is developed specifically for radio on the mylkSuite platform by Working Software. mylkAirwave provides a solid foundation on which a range of services may be developed in response to your needs. We provide integration support so that mylkAirwave can plug into virtually any other system already in operation at your station.

Security & Support

Security and reliability are our number one priority. Your data is housed in the state of the art Equinix data centre in Mascot, Sydney on properly secured FreeBSD UNIX servers accessible only by a few members of MYLK Message staff. You connect to mylkAirwave via a 128-bit SSL encrypted link and all information is available only by logging in with a valid username and password.

Phone support is available 24 hours a day, 7 days a week. We realise the importance of communications with your listeners and place high availability of our systems to your station staff above all else.

We welcome any and all user feedback and aim to provide our customers with a smooth and satisfying experience in dealing with our people and our products.

Strategic Advice

MYLK Message is able to provide support in creating new and exciting revenue streams and marketing strategies involving SMS, email and web.

Our goal is to help build your revenue and maximise the value of your listener base through the use of our communications platform.

Whether through increased loyalty, more accurate demographic analysis or new sponsorship opportunities we can provide strategic advice that will help you get the most out of our products.